Revenues are crucial for media outlets to support independent quality journalism. Innovative business models can help to support the the sustainability of local media in Africa and elsewhere.” Samuel Gummah, Head of Uganda Radio Network and Co-Founder of EARS
In East Africa we have just launched “EARS – East Africa Radio Service”, an aggregator of radio station´s advertising space, allowing smaller radio stations to ‘unionize’ and leverage their collective strength for better advertising fees. Radio is by far the most popular media in Africa, and will play an important role in the digital disruption , but because of fragmentation local radio stations struggle to meet advertizers.
EARS provides an innovative solution to connect national and international advertisers to a large, untapped population of rural listeners, while ensuring that local radio stations are given fair and payable rates.
With this project, radio can remain diverse, local, and profitable. The EARS Network of radio stations in Uganda is already reaching over 70% of the Ugandan population.
Partners of this MiCT-project are the Uganda Radio Network and Florian Ruckert, former managing director of RMS, Germany’s largest radio marketer. The development of EARS is supported by the German Federal Ministry for Economic Cooperation and Development (BMZ).
The EARS Team is located in Kampala, Uganda.
Visit www.ears.ug
