Sustainability Coaching for Girls Only radio
Project: Coaching and practical advice for management at Egypt’s Girls Only radio station, with a view to long term viability and economic success.

Production Runtime: Early 2014

Partners: BMW Foundation Herbert Quandt

Egyptian radio station, Girls Only, has had considerable success and gained international attention with its gender-specific broadcasting and its all-female team of presenters. The station was launched by the founder with a personal loan but has since gone on to field a team of around 25 presenters and attract over 5 million subscribers to its shows as well as a number of publishing offshoots.

The Girls Only team were given practical advice about how to generate more advertising and attract more advertisers and sponsors, in order for the radio station to become a financially viable enterprise in the long term.