Handbook Helps Media Pioneers Gain Business Savvy
How can a free and independent media survive financially in times of political instability?

This publication, in English, Arabic as well as Dari and Pashto, seeks to answer that question. It examines how to appeal to potential advertisers, what role different agencies play and gives tips on how to boost readership and circulation figures in undeveloped markets. The handbook also emphasises just how important privately-owned, non-partisan media are to the democratic process; it suggests that a more careful look at the long-term financial viability of such newspapers, radio and TV stations in transitional countries is needed.